Shopping at Zero food mile (Km0) means preferring the farmer close to home and choosing seasonal foods: it represents a return to the past, a rediscovery of typical Italian products purchased directly from small agricultural producers.

KILOMETER ZERO (KM 0) ZERO FOOD MILE: THINK GLOBAL, EAT LOCAL

An increasing number of people prefer to buy zero kilometer products.
In fact, there are numerous positive aspects of shopping at km 0!

The food purchased from farms near us is fresher and being obtained through crop rotation allows us to rediscover the seasonality of the products of our territory.

Furthermore, buying local products at zero kilometer allows savings on transport costs and lower carbon dioxide emissions, a fundamental prerequisite for environmental support.

Finally, shopping at km 0 allows us to get to know the agricultural producer in person, being able to visit his farm directly: this guarantees direct contact with the environment, the animals, the processes and the people behind the cheese, the meat. , fruit and vegetables that we will then consume.

From the farmer to the consumer

The farmer can sell the traditional products of his farm, typical of the area in which he lives and works. The consumer who does the shopping at km 0, for his part, knows he is buying very fresh goods, which have not suffered increases in large distributions. Farms open the doors of their farms to consumers, giving them the opportunity to purchase genuine and first-rate products without having to go through intermediaries.

With this way of shopping we therefore learn to know the seasonality and typicality of the products, becoming aware and prepared consumers.

Km0 (Zero food mile) agriculture and shopping embody an eco-sustainable consumption philosophy

Back to the past thinking about the future

The importance of a return to the consumption of seasonal products is increasingly affirmed, without passively accepting the choices that are imposed on us by multinationals and large distribution chains.

We at ITMADEIN want to promote the importance of carefully reading the origin of the products we consume and preferring, when possible, direct shopping from the producer.

We want to keep the tradition alive, combining old and healthy social habits with the new opportunities of the network, bringing the greengrocer and the craftsman directly to the house.

This is our Made in Italy platform.

You can directly check the authenticity and guarantee of the product through the IT MADE IN Italy App.

From the producer to the consumer, the distance is equal to “ZERO” even on itmadein.com!